Email marketing for businesses isn’t a new concept. In fact,
compared to other online marketing channels like social media,
mobile device applications, and even search engines, email
marketing might seem a bit outdated.
A lot has been happening over the past few years with email
marketing, and the discipline is still always in motion. Altered
behaviors and expectations by consumers call for new email
marketing methods. Approaches like personalization and
segmentation are transforming company newsletters from
anonymous bulk emails into customized emails.
Today, most consumers read their emails on their mobile devices,
and checking for emails has become the most common activity
carried out by smartphone users. The competition for attention in
consumers email inboxes is forcing more companies to attach
increasing importance to well-designed emails which are
personalized and have relevant content, ensuring that the emails
will be opened and read.
Statistics show that email marketing has a broad reach, as well as
being one of the best marketing tactics for return on investment.
Just about everyone has an email address these days, and the
majority of users prefer to receive advertising messages that way.
Plus, with smartphones, emails are always right in the pocket of
consumers and can be retrieved at any time. According to recent
estimates, the importance of email marketing will continue to grow
over the next few years. It’s clear that any online marketing
strategy your company employs should include email marketing
Email marketing requires more than just sending out the
occasional newsletter. Today, marketers also need to set up and
maintain subscriber lists, create and design relevant emails, and
send these out systematically.
For your email marketing strategy to be effective and successful,
it is imperative that you utilize the technical options available
continuously optimize the process through the use of modern analytical tools.
Despite the widespread use of the digital juggernaut that is email,
many entrepreneurs have yet to implement an effective email
marketing strategy for their business because they don't know
how to do it or haven't yet recognized how powerful it can be.
Email continues to serve as the core communication platform of
the Internet and will only continue to grow. Currently, more than
3.7 billion people have access to email, and more than 3 billion
non-spam emails are sent and received every hour of every day.
If your business isn’t already taking advantage of this powerful
and massive marketing channel, you're missing out on an
effective way to reach your target audience